What

‘Marketing Innovation Summit 2019: Innovation in Cotton and Agro Commodity Markets’

Maharashtra is the state with largest area under cotton and Maharashtra State Coop Cotton Growers Marketing Federation Ltd (MSCCGMF) is a 35 year old organisation dealing with cotton across the value chain from direct procurement from farmers to processing and selling of cotton bales. It is now engaged in establishing a level playing field in the area of cotton. And the Marketing department is also keen on promoting innovations in marketing of other agro produce like cereals, pulses and horticulture produce. MSCCGMF is constantly striving for excellence to help the farmers to market their products. But there are challenges too existing in this sector. The digitization of farmer’s land records, use of technology for augmenting commodity market, effective use of technology and innovation for the agro sector, strengthening of the agro economy with conducive policies and its implementation are the need of the hour to ensure building an effective agro commodity marketing ecosystem.

Why

Realising this, ‘The Maharashtra State Coop Cotton Growers Marketing Federation Ltd (MSCCGMF), Department of Marketing, Government of Maharashtra, along with ‘Elets Technomedia Pvt Ltd,’ is organising one of its kind ‘Marketing Innovation Summit.’ The summit will have special focus on Innovative Promotion of Cotton and other Agro Commodities.